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Writing Straightforward, Informative Website Copy

By Laystar Magazine
7th March, 2009

The art of writing website copy is far removed from the type of writing some of us of a certain age....learnt about at school.

Of course it should be grammatically correct and well written, but it is equally important that it is straightforward, informative and never condescending.

The core of your website copy will be a highly developed keyword list, which starts out with generic keywords and moves outwards to cover both niche and geographical keywords where possible.

Once you have this list in place, now you need to take a step back and think about how you will distribute these subjects/keywords in the most straightforward and user friendly way throughout your website.

Here's the thing - don't be afraid to go for more pages rather than less.

The reason for this is that once the design structure of your website is in place, these extra pages are not a problem, and what will be a problem for your business and website is if people find it confusing and not user friendly.

As well as your potential customers the Search Engines will be much easier to deal with when your website copy is developed and managed in this way. Search Engines reward information that is relevant, easy to access and specialist or new in some way.

When writing the copy always remember that something that may seem basic to you because you know your business, could be very useful to your reader.

Also take the time to think about what is your unique selling point - what makes you different from your competitors. Inject this and some personality into the website copy.

Every consumer has both hopes and fears, and this is another issue to be aware of when writing your website copy.

For your consumers' hopes make sure you have as much detailed but user friendly information so that they can see when you can fulfil their hopes.

For their fears you must anticipate these as much as possible. Naturally there are some that are central to many internet businesses, such as delivery times and returns policies. But you need to research and overcome any potential fears that your customers could have that are specific to your own business.

When writing sentences keep them relatively short, as this way you won't lose either the people reading your website or the search engines ratings.

Take time to research with people who don't know your business, by asking them what information they would find useful. This is vital as many people who are closely involved in a business tend to assume many things, and there can be important gaps in their websites.

Each day the web is becoming more niche driven; the web consumer is becoming more knowledgeable and less patient; which means that niche focused, keyword rich, straightforward, informative website copy is one of the best investments you can ever make.

To know more visit Your-PR-Centre.

Author Info:

Erin Kelly works as a freelance PR writer for Creative Web Advertising, a forward thinking web marketing firm based in Europe. Contact her by email aterin@cwa-europe.com, by phone at +44 (0)207 099 6158 or visit www.cwa-europe.com.

You may copy this article as long as it remains unchanged and the Author Info remains intact.

 

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